About Cam



gribbly.org* is the online home of Cameron Brown. Creative director, designer, musician, mediocre programmer, caffeine addict. Seattle

This is where I accumulate interesting links... If you're looking for coherence or context, you're in the wrong place!


2010-05-29

Slate article on the work of Elizabeth Loftus

From the article:

"Of the students who were shown an ad featuring happy memories of meeting Mickey, 90 percent later reported increased confidence that this event had happened or might have happened to them. That was twice the percentage who reported such an increase in the control group. And compared with the control group, those who saw the Disney ad were significantly more likely to say that they fondly remembered visiting the park and that such visits had been central to their childhoods. Many who saw a different version featuring Bugs Bunny were convinced that they had met him at Disneyland, even though this was impossible, since he was a Warner Bros. character."

http://www.slate.com/id/2251884

Using marketing to implant false memories...

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[kwatz!]