"Big ideas have been shaped by need as well as opportunity. Take the Happy Meal. We noticed that moms were buying the kids fries and a drink or a hamburger and a drink, but rarely all three together. Now, we didn’t want to oversell to little kids, but there had to be a way to turn this into a meal rather than a snack. What about a kids meal?"
Lightning in a Bottle - By Roy Bergold: "fries"