IFTF: An Aura of Familiarity

IFTF: An Aura of Familiarity: One of the fundamental laws of futures studies is that there are no facts about the future. Only fictions. Our work at the Institute for the Future is about exploring tomorrow’s fictions, informed by today’s facts, to make better decisions in the present. We do that by seeking out what we call signals that when observed as a complex ecology can reveal directions of major change. Recognizing the patterns and synthesizing the signals of change into a plausible, internally consistent story about the future is a strange brew of science, art, and magic. - See more at: http://www.iftf.org/fanfutures/#sthash.bj5BRrWX.dpuf